Press Mentions
Press Mentions
Bold Journey · Feb 25, 2026
Learn more about Anca as she shares her story with Bold Journey Magazine.
Event Tech Live · Jan 14, 2026
The Event Technology Awards: AI Edition is proud to announce Anca Platon Trifan, CMP, WMEP, as a judge for this inaugural awards programme celebrating innovation at the intersection of human experience and artificial intelligence.
IMEX · Nov 28, 2025
Anca Platon Trifan, CMP, WMEP, CEO, speaker and founder of #fit4events™ Fit Mindful Mavens spent more than 20 years leading an AV production and event tech agency before expanding into AI strategy, leadership and wellness. Along the way, she’s also become a bodybuilding champion—an achievement that’s reshaped her approach to performance, energy and resilience. Anca explains, “My mission is to show how fitness can help event professionals lead themselves first, building endurance for demanding careers and showing up strong in every way: mentally, physically and emotionally.” We spoke to her to find out how wellness supports success, building resilience, confidence and clarity.
WISE – Women in Sports & Events · Oct 28, 2025
To give everyone more clarity around the subject, this week’s WISE Up interview with Anca Platon Trifan, an AI strategist who teaches workshops about implementing the technology. And just to normalize how hard it is to figure this out, I want to emphasize that Anca wakes at 4:30 a.m. each day to spend two hours getting up to speed on the latest developments. Certainly, I don’t see myself doing that so fortunately Anca offers a host of ways to approach AI thoughtfully, from a place of purpose not pressure, the better to build capacity in your work and personal life.
Canvas Rebel · Oct 20, 2025
In this interview, I opened up about what it really means to build something from the ground up — from arriving in the U.S. with less than $200 to leading Tree-Fan Events Production, speaking on major stages, and helping event pros and business leaders leverage AI with clarity and confidence. It’s a story about grit, reinvention, and learning to thrive under pressure — whether that’s backstage calling cues, writing AI frameworks at 4:30 a.m., or training for my next bodybuilding competition.
Event Marketer · Aug 12, 2025
The use of AI is evolving at neck-breaking speed across every aspect of our lives, rapidly changing how we plan, work and even think. In trade shows, this evolution is also happening fast, with AI powering everything, from access to knowledge to agents that can be built with no coding skills. Here’s what we’re seeing right now, and what you can do to get ahead in the emerging zero-click economy.
Smart Meetings · Apr 7, 2025
When policies close doors, technology opens windows. I unpack the very real ripple effects of the current political climate on global attendance at U.S.-based events. Visa delays. Travel bans. Shifting international sentiment. These aren’t abstract policy headlines—they’re deeply personal and industry-defining challenges. I know this firsthand. In 2009, my parents and my husband couldn’t attend our wedding due to visa denials. We made it work—we streamed our entire celebration across continents. And we’ve continued to do just that in our events ever since. We owe it to our attendees to give them options. To remember the lessons of the last few years. To meet people where they are—both physically and politically.
Skift Meetings · Mar 13, 2025
Thoughts, tips and tricks, straight from industry leaders, will stop you from getting left behind in the AI revolution. “You need to get on it, playing with it, do your own research on what works for you now because when we get into agentic AI, you’re already like 200 years behind,” warned Anca Platon Trifan, senior manager of strategic partnerships, event technology & AI at Meetings & Incentives Worldwide. Meg Pisani, vice president of supplier relations at Maritz, also encouraged experimentation: “Keep asking questions. I say get out there and play with it. That’s the only way that you’re gonna love it like I do.”
Event Tech Live · Feb 14, 2025
VDA | Experiential Marketing · Feb 12, 2025
VIPnet Media · Dec 13, 2024
Caesars Meetings & Events · Dec 12, 2024
As the founder of the #FIT4EVENTS framework, to see these wellness awards come to life has been the highlight of the year. Grateful for our partnership and collaboration with the Olympian Meeting for the awards. Stay #fit4events!
Prevue Magazine · Dec 11, 2024
Smart Meetings · Dec 11, 2024
As the founder of the #FIT4EVENTS framework, to see these wellness awards come to life has been the highlight of the year. Grateful for our partnership and collaboration with the Olympian Meeting for the awards. Stay #fit4events!
Idaho Business Review · Aug 16, 2024
As businesses adapt to a dynamic world, corporate events in 2024 transcend the traditional. Corporate events are undergoing a significant transformation in 2024, driven by technology and changing attendee preferences. Key shifts include the dominance of artificial intelligence (AI) in event management and on creating immersive, personalized and format-specific experiences. These trends serve as guideposts, ensuring events remain impactful, memorable and aligned with evolving needs and expectations.
As event and meeting professionals, our lives are filled with tight schedules, constant travel, and the pressure to perform at our best, often leaving little room for self-care. For women, understanding and aligning with your body’s natural rhythms can be a game-changer in managing these demands. Our menstrual cycle is much more than just menstruation. It’s a dynamic process driven by a delicate balance of hormones that influence every aspect of our well-being—from mood and energy levels to strength, cravings, and mental clarity. By understanding these hormonal shifts, you can tailor your workload, travel plans, and projects to optimize both your professional performance and personal health.
Topics: AI for Events, Shattering the Glass Ceiling: Build Your Confidence and Career in a Male-Dominated Industry, Flexing Success: Power-lifting Your Biz with Mental & Physical Fitness, Next-Level High-Value Event Production Tips.
It’s been about a year and a half since ChatGPT launched, making AI more accessible to the masses. Here, Anca shares how she’s using the technology in their day-to-day roles. “In my role, AI tools are integral to nearly every aspect of event planning, marketing, and production management. I utilize SparkAI and HiveGPT AI agents for comprehensive event planning tasks such as agenda management and budget development. AV Production GPT specifically aids in detailed production planning, ensuring that all audiovisual elements are seamlessly integrated. Max.AI is crucial for maintaining engagement on LinkedIn and crafting precise email responses. Bardeen automates repetitive tasks and enhances lead generation, while also streamlining podcast production processes.”
This article begins with a crucial premise, or disclaimer, that illuminates the nuanced role of Artificial Intelligence (AI) in our professional landscapes. The advent of AI is not about technology replacing human jobs but rather providing a competitive edge for event professionals who skillfully leverage AI tools to enhance productivity, creativity, and decision-making. Nevertheless, it’s important to remember that AI is just a tool in our expansive toolkit. Without the human element, AI’s efforts at planning an event can be mediocre at best. The essence of event planning is human creativity and touch—people prefer working with people.
Movement Moments – Since “healthy” means something different to every participant, attendees were given agency to choose their level of intensity during team-building activities. Whether they joined a Be You Disco experience with a guided dancing exercise to release baggage and inspire trust or a #fit4events bodyweight wellness movement activity with Anca Platon Trifan, the goal was to stimulate mind and muscle together. The shared experience of pushing boundaries brought people together and brought a sense of accomplishment. In fact, movement was peppered throughout the agenda, including opportunities for yoga, barre and access to a world-class gym on-property.
Anca Platon Trifan, the founder and CEO of Tree-Fan Events, is celebrated during Women’s History Month for her innovative contributions to the event production industry. Starting her journey in Romania with a passion for radio, Anca self-educated in equipment and programming through college. Her ambition led her to the United States, where she further honed her audiovisual production skills through scholarship training in New Jersey. Anca’s early career included foundational experiences such as coiling cables and repairing computers, which allowed her to immerse herself in the technical aspects of production. Her determination and self-reliance were pivotal as she navigated the male-dominated AV field, eventually working with A-list celebrities and launching Tree-Fan Events in Portland, OR. Anca also created the Events: Demystified Podcast, leveraging her platform to share knowledge and foster communities such as Women Behind The Scenes in Events and Fit Mindful Mavens. These initiatives aim to empower event professionals to excel in their careers while maintaining mental and physical wellness.
Anca Platon Trifan’s journey in the event production industry exemplifies resilience and innovation. Starting with humble beginnings coiling cables, Trifan’s passion led her to work with A-list celebrities and navigate the challenges of burnout. This adversity catalyzed the founding of Tree-Fan Events and the Events Demystified Podcast, turning challenges into opportunities. Amidst the pandemic, her agency adapted quickly, becoming a virtual event expert. Trifan has also embraced AI, becoming a thought leader and consultant. Beyond technology, she’s building communities to support women in the industry and promote mental and physical well-being. Trifan’s story is marked by constant reinvention, facing the trials of a male-dominated field with grit. Her personal and professional evolution, symbolized by a phoenix tattoo, underscores her journey of perseverance. Now, with the #FIT4Events framework, she aims to transform the event industry by integrating futuristic production, AI technology, and fostering thriving audiences and teams. Trifan invites event professionals to join her in revolutionizing the industry, advocating for wellness and innovation.
5 exercises to keep you fit while traveling to events Physical and mental fitness are the foundation of a healthy events career. 2023 Smart Meetings Catalyst Award winner and Tree-Fan Events CEO Anca Platon Trifan, CMP, DES, PMED, started a new group called “Fit Mindful Mavens: Where Boardroom Brilliance Meets Fit Resilience” to help event producers manage their personal needs while advancing their careers.
Smart Meetings Magazine · Oct 31, 2023
Anca Platon Trifan, the founder and CEO of Tree-Fan Events, is driven by a passion for blending creativity, technology, and human connection in event production. Leveraging her expertise in AV production and innovative technologies, she aims to craft immersive experiences that resonate emotionally with participants. Trifan’s leadership philosophy centers on collaboration, fostering teamwork for collective success, and she is a strong advocate for empowering women in tech and production industries. Her approach to enhancing event experiences focuses on narrative crafting, utilizing cutting-edge tech, and emphasizing mental and physical wellness for all involved. Trifan’s significant contributions to the hospitality industry have been recognized with awards, underscoring her innovative event strategies and commitment to diversity and inclusion. Through her podcast “Events: Demystified,” she shares insights into creating transformative events. Trifan is now focusing on integrating wellness into corporate events and pursuing professional bodybuilding, reflecting her belief in the interconnection of physical and professional well-being.
Anca Platon Trifan, founder, creator and CEO of Tree-Fan Events & head of Events: Demystified podcast, on increasing female representation in event production, collaborating with competitors, and the importance of physical and mental fitness.
Anca Trifan, founder of Tree-fan Events, is challenging stereotypes in the event production industry, emphasizing the importance of language in shaping perceptions and opportunities for women in AV. Starting her career in Romania, Trifan’s self-taught journey in audiovisual production led her to the U.S., where she navigated multiple jobs to pursue her passion. Despite often being the only woman on technical teams, Trifan’s resilience has been key to her success. She highlights significant barriers for women in the field, including training stigmas and the logistical challenges of balancing family responsibilities with demanding work schedules. Trifan’s experience underscores the need for support systems and community among women in AV, driving her to connect with others and advocate for change. Now leading her own company, she strives for a work-life balance while championing diversity and inclusion in the industry, hopeful that collective voices will catalyze progress towards recognizing and valuing women’s contributions as “AV techs” rather than “AV guys.”
Anca Trifan, CMP, DES, is the 39-year-old founder, creator and technical event producer at Tree-Fan Events. She’s based in Boise, Idaho. What I do: I am the founder, creator and technical event producer of Tree-Fan Events, a boutique event planning and production agency that is offering event planning consultation, experience design and production management for live, virtual and hybrid events. I am also the host of “Events: Demystified,” a tactical podcast for anyone in the events industry—beginner or pro—where entrepreneurs, event professionals, influencers and event industry leaders from the community share their personal and professional experiences with our audience.
Podcast Magazine · Oct 27, 2021
Anca Trifan’s story is a remarkable narrative of achieving the American Dream through resilience and perseverance. Arriving in the US in 2003 with only $150, she left behind her familiar life in Romania for a future filled with unknowns. Raised in a small Transylvanian town, Anca’s early experiences in her father’s repair shop and as a multi-talented radio station worker laid the foundation for her passion in audio-visual (AV) production. Despite initial hardships in America, including an expensive limo ride mistaken for a taxi and walking miles for groceries, her resolve never wavered. Anca’s journey took her from New York to Los Angeles, where she immersed herself in the AV and event production industry, traditionally dominated by men. Now based in Boise, Idaho, Anca has established a successful event planning and production company. Her commitment extends beyond business success; through her podcast, EVENTS: demystified, she mentors women and amplifies voices in the AV industry, advocating for inclusivity and empowering women with knowledge and representation. Anca’s life exemplifies the essence of the American Dream, marked by steadfast determination, a passion for AV production, and a dedication to fostering inclusivity and mentorship.