Welcome to the ⁠Events Demystified Podcast⁠, hosted by ⁠Anca Platon Trifan, CMP, DES, WMEP⁠.

Today, we kick off our 10th podcasting season. We have a dynamic conversation with Nicole Jacobson, Senior Director of Marketing and E-commerce at PC/nametag. Nicole shares her wealth of experience in strategic planning, digital marketing, and building high-performance teams. The discussion focuses on budget-friendly marketing tactics and metrics for small businesses, creative content creation, and leveraging technology effectively. Tune in for practical tips on making a significant impact with limited resources. Discover how Nicole blends fun with her professional expertise.

Download Nicole’s gift of 101 Marketing Tactics here.

VIDEO EPISODE

GUEST BIO

Nicole Jacobson serves as the Senior Director of Marketing & E-commerce at pc/nametag. With over 15 years of experience in healthcare, technology, and events, she has developed a unique passion for strategic planning, project management, branding, public relations, digital marketing, and eCommerce. In her role, Nicole leads a team of talented D2C marketers that embraces an omnichannel approach to marketing within the events industry. She also guides a team of web development professionals from ideation to execution to deliver a best-in-class e-commerce experience with pc/nametag.