Welcome to the ⁠Events Demystified Podcast⁠, hosted by ⁠Anca Platon Trifan, CMP, DES, WMEP⁠.

In this episode of the Events Demystified Podcast, Anca sits down with Shelby Ring, CEO of Ruby Riot Creatives, to explore the art of brand storytelling through video production. Tune in as Shelby shares insights on crafting compelling narratives, overcoming challenges in video marketing, leveraging AI tools for content creation, and managing complex production timelines. Plus, discover fun facts about Shelby and tips for founders who struggle with being on camera.

Use code TREEFAN to get 10% off the masterclass: “The Art Of On-Camera Interviews”

VIDEO EPISODE

GUEST BIO

Shelby Ring is the Chief Cat Herder and lead Cinematographer at Ruby Riot Creatives, an Austin, TX, and Charleston, SC, digital marketing firm specializing in photo + video brand campaigns. When Shelby’s not directing a shoot or geeking out in Final Cut Pro, you might find her stuffing her face with fried chicken or Blues Fusion dancing. Shelby is a champion and an advocate for entrepreneurs everywhere and believes business is one of the best ways to make huge, sustainable changes in today’s society. Catch her podcast, The Ruby Hour, to learn expert on-camera and branding tips.